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Posts Tagged ‘Wagon Park’

Inspired after brilliant open mike night, my friend Buddhi’s performance and another on of WDR’s brilliantly worded posts… This is part of a huge initiative by the Times of India’s campaign called India Poised and I wanted to post one of the essential pieces of copy that made it such a huge success. This is an ad which replaced the front page of the Times of Inida on Mahatma Gandhi’s birthday… It’s called D.O.

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This campaign, launched on independence day 2007 started off as a single press ad called “India vs India” and overnight turned into something even the client and ad agency didn’t foresee. As a result an unplanned second phase was launched called The Lead India movement, which called for people to take a stand for what they believed in for their nation and  saw 30,000 people from all walks of life stepping up to the plate as possible future leaders of their country. Through a rigorous process of interviews, tests etc they were narrowed down to 8 people who campaigned all over the country talking about what they stood for. Finally India as a nation picked one man to become their future leader. This man will be a registered candidate at the next general election and probably become the nation’s next prime minister.  

 

Here’s the first ad, which replaced the front page of the Times of India on Independence Day that started it all off…

 

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It’s quite easy to replace the word “India” with “Sri Lanka” which instantly evoke the desire to slam your head against a wall. Hopefully after that, we’ll also feel the desire to march.

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